Q and A with Jeff Shires on Upcoming Video Editing Bootcamp

Video Editing Bootcamps Promo


The registration deadline for PNC’s Video Editing Boot Camps is Thursday, May 8th at 4 p.m. PNC employees and alumni can register for this 4-day program for only $75.00 and PNC students can do so for only $50.00. This program will be taught by PNC Associate Professor of Communication, Jeff Shires. Below you will find his answers to 7 questions related to what participants will learn and how these skills can be used to meet personal and professional goals.
Graduate and Extended Learning: You’ve said that participants of PNC’s upcoming Video Editing Bootcamp will learn how to produce their own “short stories.” How might such short stories be of practical use for the every day person, business professional or business owner?

Jeff Shires: Taking the course will teach people how to make short videos which can be used for several different purposes. Some people might make short home movies to share with people across the country and around the world. Family and friends like seeing what is happening with loved ones—videos of important events, vacations, maybe baby videos. These types of videos help to allow people to “keep in touch” even when they are separated by great distances.

Business owners and PNC employees might want to create short ads for their businesses or programs. These can be things that look like traditional thirty second commercials or they may be videos focused on a new service, product line or food dish being offered. Businesses can also offer “how-to” videos to help customers use the products such as a tutorial on how to get the most out of your computer, how to install a program or how to create a card using the ink and stamps you just bought.

Many editing programs, including Sony Movie Studio which we will be using, allow you to upload videos directly to your YouTube account. From there, you can share them on Facebook or Twitter or send the link through e-mail.


Graduate and Extended Learning: Can you tell us a little bit more about what participants can expect to learn with regards to the video editing software and its capabilities?

Those who sign up for the Boot Camp will learn basic shooting and editing techniques which will apply to any camera or video editing program they choose. Individuals will learn how to frame and shoot video taking into consideration lighting, angle, background and sound. They will learn how to edit video using different transitions—cut, wipe and dissolve—and how to correct some problems that may have occurred in shooting.

The final two sessions are very much hands-on. You will be editing video which you shot and my assistant Alex and I will help you learn the program one-on-one.

Graduate and Extended Learning: Can you tell us a little bit more about what participants can expect to learn with regards to planning and shooting footage for a video project?
Jeff Shires: We will talk about what you need to do for pre-production—how to plan what it is you want to do and how to then develop a strategy for getting the footage you need. We will talk about how to properly frame and light video. Everything in the video needs to help you deliver the message you want people—friends, family or customers—to get. Camera angle and action play a big part in helping your audience understand what you are saying. We will talk about how to plan and get the shots you will need. We will also talk about ways to use the lighting you have to get the best results.


Graduate and Extended Learning: Can you share any thoughts you may have regarding the importance of video content in today’s social, online and business worlds?

Jeff Shires: The web used to be primarily text. Now you need interesting graphics and video to get and hold people’s attention. This is true if your are using the video for business or for family—everyone who puts up a video wants it to be watched. You can increase the chances of your video being watched from beginning to end—and get your message across—if you use the tips we will talk about during the Boot Camp.


Graduate and Extended Learning: How might this class be useful to a current PNC student or employee?

Jeff Shires: The class will help students incorporate video into their presentations for school. A well put together, appealing video can add information and gain more attention—and hopefully a better grade—for your speech or class project. Employees could use the knowledge and skills gained in this program to create compelling visual content about their department’s programs and services, which can be shared through their websites and social media platforms. With regards to how these new skills can be used personally, employees will be learning techniques to shoot and edit videos of family, children or grandchildren, for example, for social media platforms such as YouTube and Facebook.


Graduate and Extended Learning: What would you say to someone who is considering participating in this program but is unsure of whether they should or whether they could be successful in learning and using these skills?

Jeff Shires: Almost everyone has a video camera, either as a separate device or as a function of their smartphone. Wouldn’t you like to learn ways to make the best use of these devices and be able to share what is happening to you with your friends? Wouldn’t you like to put up attractive and effective videos of your business or department to better serve your customers and to possibly drive traffic and interest to your website, store or programs? This class will help you do that.


Graduate and Extended Learning: Do you have any other thoughts you would like to share with regards to this program or those who are considering participating in it?

Jeff Shires: Video is getting cheaper and cheaper to produce. High resolution digital cameras come standard in smartphones and programs to edit video that you shoot are extremely inexpensive—programs that used to cost over $200 have come down in price to less than $50. Now is the best time to learn how to shoot and edit videos for fun and, possibly, profit.

I’d like to thank Jeff for his participation in this interview and for his leadership with regards to the development and delivery of this program, which was well attended in the fall and has generated substantial interest this spring. To all of you who are reading this, thank you and we hope to see you in class! If you have any questions about this program, please feel free to contact me at (219) 785-5748.

Cassandra Boehlke
Coordinator of Graduate and Extended Learning Programs
Purdue University North Central
(219) 785-5748