When Kara Moon collects her bachelor’s degree during the Purdue University North Central commencement on May 19, she will reflect back on a university education that was filled with an exciting array of in-class accomplishments, campus involvement and community activities.
The Business major with a concentration in Marketing and a minor in Organizational Leadership, is wrapping up an internship with Smith Donovan Marketing & Communications in Chesterton before starting a full-time position with Kraft Auction Service as marketing manager.
Moon’s enthusiasm for a career in marketing was sparked when she was in high school and part of the work study vocational class at the Porter County Career and Technical Center. She had a different college major in mind, but welcomed the opportunity to listen to a marketing team from Jimmy John’s during class. That presentation is what sparked her interest in marketing.
“Not only did I change my major, but I’ve been hooked on their sandwiches from that point on – they brought in free sandwiches, chips and cookies – that is good marketing,” she recalls with a laugh.
It seems that from the moment she stepped foot on campus, she’s been involved with student activities. During her first semester, she chaired the Dean’s Leadership Group’s annual Thanksgiving food drive. She led that effort for three years.
She was a four-year member of the Dean’s Leadership Group and served as its president; she participated in Chancellor’s Leadership Seminar, she was a member of Student Government, was a founding member of the Circle K Club and served as its president and was a member of the Phi Eta Sigma and Sigma Beta Delta honor societies.
Off-campus she is a member of the Porter County Junior Fair Board and is chair of the “Taste of 4-H” Foods Auction benefiting the John Keller Memorial Scholarship Fund. She’s putting her marketing skills to work as she helps with the fair’s social media efforts. She’s been fortunate enough to attend the International Association of Fairs and Expositions Convention in Las Vegas as well and the Indiana Association of Fairs Convention.
Moon found that her affiliation with the fair gave her another competitive edge when both her internship and full-time job opportunities came from her connections and involvement with the Porter County Fair.
“I work well under pressure,” admits Moon as she recalls her hectic schedule. “It’s all about organization, time management and a good Starbucks coffee. For as much of a planner as I am, I really just take opportunities as they come. I like to believe that everything happens for a reason. I look forward to seeing where my life takes me.”
But she is quick to add, “I couldn’t have done it without the support of my family and friends. My parents and grandparents have been my biggest cheerleaders, and have always kept me levelheaded when things would get tough. I can’t thank them enough for everything they have done for me.”
Realizing that her professors were vital to her success, she thanked Patricia Jacoby, associate professor of Marketing and Entrepreneurship, “I may not have always understood the methods to her madness, but if there is one professor I have had that truly cares about your success and will do everything in their power to help you, its Pat Jacoby.” Carrie Higgins, continuing lecturer of Communication, “What I learned will be so beneficial in complementing my Marketing degree. I use the “PR Style Guide” that she had us buy for class.” Keri Marrs Barron, former director of Student Activities, “taught me about leadership and the importance of staying involved on campus. I was sad to see her leave.”
As she looked forward to her graduation, Moon, had no regrets about her four years at PNC, “There is no doubt in my mind that I made the right choice for me by choosing Purdue North Central.”